A marketing campaign raises consciousness amongst professionals and households in regards to the dangerous results of screens on kids

A marketing campaign raises consciousness amongst professionals and households in regards to the dangerous results of screens on kids

[Bordeaux, Gironde, 261 000 hab.]

Amongst kids underneath the age of three, 47% use interactive screens, corresponding to tablets or smartphones. This determine comes from a examine performed in 2016 by the French Affiliation of Ambulatory Pediatrics and demonstrates the omnipresence of screens in houses. And professionals working with younger kids warn of the results of publicity to screens on the well being and improvement of toddlers. From January to June, town of Bordeaux, with specialists in well being and early childhood, the perinatal community of Nouvelle-Aquitaine, the departmental council of Gironde, the CAF, the regional well being company and fogeys designed two guides to accompany professionals and appeal to the eye of fogeys.

One is meant for professionals and presents help for mediation and dialogue with households. It aired this summer time. The opposite targets households and was revealed on October 1 (10,000 common public booklets and 5,000 guides for professionals are distributed), similtaneously a common public prevention marketing campaign, “0/2 years, zero display screen” . “We began from the wants of fogeys who wished to know the way the kid’s mind reacts whether it is put in entrance of a display screen”, describes Caroline Graouer, director of early childhood and households.

Psychomotor issues

“The problem is to make folks perceive that the display screen can create a seal within the interplay between the kid and the mum or dad, develops Caroline Graouer. It is believed to supply respite in some advanced conditions, however even just a few cumulative minutes can add as much as hours of display screen time in a day. »

“What’s detrimental in toddlers is the dearth of interplay. The misuse of screens doesn’t assist its improvement. It may trigger sleep, consuming and psychomotor issues. It delays the event of language, particulars Emilie Roquand-Wagner, pediatrician, medical coordinator inside the perinatal community of New Aquitaine. All of that is reversible. Prevention exists to cut back, even inhibit, the usage of screens in order that the kid recovers his improvement trajectory. »

Pictograms and smileys

Various options are additionally proposed within the guides. “The originality is to be accessible to all,” explains Nathalie Roux, head of the “household and parenting” service on the metropolis.

“We used pictures illustrating on a regular basis conditions, pictograms, smileys to advertise understanding, all whereas counting on scientific analysis work,” says Pascaline Lherm, “metropolis well being workshop” coordinator. A shade code popularizes the messages. This marketing campaign was punctuated by a “spherical desk” night for professionals and a festive day for households.

contacts: Nathalie Roux, head of the “household and parenthood” division, [email protected], and Pascaline Lherm, “metropolis well being workshop” coordinator, [email protected]

“We take the other view of the concepts propagated by promoting”

Sylvie Justome, deputy mayor chargeable for well being and security

“Our initiative on publicity to screens in younger kids began with a metropolis well being workshop in a neighborhood. This apply is an earlier dependancy than the others. The native well being contract consists of, by means of the “prevention of addictive habits” axis, actions to lift consciousness of the usage of screens. The bond with the human being is important to the event of the kid.

I wish to promote the zero use of screens for toddlers, highlighting the risks of utilizing them too early and the choice options. In our media, the photographs “mind off, mind multicolored” go in opposition to the grain, for younger dad and mom, of the obtained concepts propagated by promoting and sellers of child tablets, incorrectly known as “academic”. »

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