Google aspires to personal codecs for HDR video and 3D audio – ICT information

Google aspires to personal codecs for HDR video and 3D audio – ICT information

Google is reportedly contemplating introducing its personal royalty-free media codecs for HDR video and 3D audio to compete with Dolby’s better-known codecs.

These can be new codecs for HDR video and 3D audio, in response to know-how web site Protocol, and direct rivals to Dolby Imaginative and prescient and Dolby Atmos. Dolby Imaginative and prescient is a top quality format for HDR video discovered, for instance, in high-end 4K televisions. Dolby Atmos, however, is healthier recognized and ensures, amongst different issues, a richer sound in audio system and soundbars.

Protocol says he watched a presentation of ‘Undertaking Caviar’, which incorporates ‘two new media codecs for HDR video and 3D audio underneath a brand new client model’. The purpose right here is that it is a royalty-free various to Dolby Atmos and Dolby Imaginative and prescient, so {hardware} producers that use Google’s codecs ought to not pay Dolby royalties. .

YouTube and Android

In keeping with Google, this could result in a ‘more healthy and broader ecosystem’, however in fact it is also about cash. With its new codecs, Google intends to create higher prospects for reproducing 3D sound and HDR video, resembling Dolby Atmos and Imaginative and prescient, however on this case with out Dolby. With a impartial codec, {hardware} producers, but additionally Google, may produce units that supply richer audio and video experiences with out having to pay royalties. This is able to even be vital for YouTube, for instance, which helps HDR10+, however no more refined variations resembling Dolby Imaginative and prescient. The favored video web site additionally doesn’t assist 3D audio. If extra streaming companies supported Google’s new normal, the outcome can be that Android units may additionally assist higher sound.

Extra economical

Dolby is a very in style normal, and the corporate has collaboration agreements with a complete host of {hardware} producers, like TVs, audio system, and extra. One in every of them is Apple, Google’s important competitor, which is collaborating with Dolby on the Spatial Audio normal. We additionally discover this with iPhones, which settle for Dolby Atmos sound codecs, for instance, not like most Android units.

To compete, Google wanted to make its codecs royalty-free or, on the very least, cheaper than Dolby’s. In keeping with FlatpanelsHD, for instance, {hardware} producers should pay as much as three {dollars} per TV to embed Dolby Imaginative and prescient assist. All the pieces appears to point that the technological big desires to comprehend if the {hardware} producers are prepared to vary their tune to undertake a extra economical model.

These can be new codecs for HDR video and 3D audio, in response to know-how web site Protocol, and direct rivals to Dolby Imaginative and prescient and Dolby Atmos. Dolby Imaginative and prescient is a top quality format for HDR video discovered, for instance, in high-end 4K televisions. Dolby Atmos, however, is healthier recognized and ensures, amongst different issues, a richer sound in audio system and soundbars. HDR and 3D audio underneath a brand new client model’. The purpose right here is that it is a royalty-free various to Dolby Atmos and Dolby Imaginative and prescient, so {hardware} producers that use Google’s codecs ought to not pay Dolby royalties. In keeping with Google, this could result in a ‘more healthy and broader ecosystem’, however in fact it is also concerning the cash. With its new codecs, Google intends to create higher prospects for reproducing 3D sound and HDR video, resembling Dolby Atmos and Imaginative and prescient, however on this case with out Dolby. With a impartial codec, {hardware} producers, but additionally Google, may produce units that supply richer audio and video experiences with out having to pay royalties. This is able to even be vital for YouTube, for instance, which helps HDR10+, however no more refined variations resembling Dolby Imaginative and prescient. The favored video web site additionally doesn’t assist 3D audio. If extra streaming companies supported Google’s new normal, the outcome can be that Android units may additionally assist higher sound. Dolby is a very in style normal, and the corporate has collaboration agreements with a spread of producers {hardware}, resembling televisions, audio system, and so forth. One in every of them is Apple, Google’s important competitor, which is collaborating with Dolby on the Spatial Audio normal. We additionally discover this with iPhones, which settle for Dolby Atmos sound codecs, for instance, not like most Android units. To compete, Google needed to make its codecs freed from rights or, on the very least, extra economical than these of Dolby. In keeping with FlatpanelsHD, for instance, {hardware} producers should pay as much as three {dollars} per TV to embed Dolby Imaginative and prescient assist. All the pieces appears to point that the technological big desires to comprehend if the {hardware} producers are prepared to vary their tune to undertake a extra economical model.



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