Launch of an info marketing campaign on the primary avoidable danger elements for most cancers | ameli.fr

Launch of an info marketing campaign on the primary avoidable danger elements for most cancers | ameli.fr

Practically half of cancers (1) may very well be prevented by appearing on habits and way of life. However taking motion is sophisticated when the profit just isn’t quick. Because of this, on this marketing campaign, INCa lets you mission your self into the particular person you may be tomorrow based mostly on the alternatives made in the present day. The primary avoidable danger elements for most cancers are introduced in a TV spot which illustrates, with kindness and with out injunction, the actions to be taken. ” To keep away from the cancers of tomorrow, it’s in the present day that we should act is the signature of this new marketing campaign.

Understanding the hyperlink between our day by day habits and the danger of the prevalence of most cancers is a primary step in defending ourselves towards it. The lethal impression of tobacco or extreme alcohol consumption is broadly identified, however there are lesser identified dangers like an unbalanced weight loss program or lack of bodily exercise. This marketing campaign additionally goals for everybody to change into an actor in their very own well being by lowering their publicity to avoidable danger elements for most cancers.

Some INCa key figures

  • Tobacco is the first avoidable danger issue: 68,000 new instances of most cancers and 45,000 most cancers deaths linked annually to its consumption.
  • Alcohol is the 2nd avoidable danger issue for most cancers: 28,000 instances of most cancers linked annually to its consumption, 8 areas of cancers are involved.
  • Unbalanced weight loss program considerations 19,000 instances of most cancers annually.
  • Being obese results in 19,000 instances of most cancers yearly.

Assets obtainable:

(1) Yearly 382,000 new cancers are detected. Practically half of them may very well be prevented by limiting publicity to the primary avoidable danger elements for most cancers.

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