Losing momentum, will texting manage to modernize against Google and Apple?

Losing momentum, will texting manage to modernize against Google and Apple?

The two giants of mobile devices each have an application for exchanging messages. iMessage has been the preferred service for iPhone owners since 2011, while Google Messages has been promoted since 2014 for Android users and especially on the latest Samsung smartphones.

Between users of the same type of phone, messages accompanied by images, emojis or other multimedia features pass through the servers of the two companies.

iMessage (since the origin) and Google Messages (since 2021) also make it possible to encrypt communications between the sender and the recipient, a feature in favor of the protection of privacy popularized by the messaging applications WhatsApp (Meta group) , Telegram or Signal.

On the other hand, between an Apple device and Google, the messages are sent in the clear, via the SMS protocol, or MMS if they are accompanied by images. And they are indicated by a green tick on iMessage, by the mention “SMS” on Google Messages.

For Hiroshi Lockheimer, vice president of Google in charge of Android and Chrome systems, the fault lies with the Apple brand. “We’re not asking Apple to make iMessage available on Android. We are asking Apple to support the Industry Standard for Modern Messaging (RCS) in iMessage, just like they support older SMS/MMS standards,” he tweeted earlier this year. .

Video calls

According to him, the use of the RCS standard (for Rich Communication Services), implemented by Google since 2019 in partnership with telecom operators, would “improve the experience for both iOS and Android users. ‘Android’.

Already old – it was defined in 2008 by the international organization GSM Association – the RCS standard makes it possible to send all kinds of documents, to discuss in a group, to receive acknowledgments of receipt or a seizure indicator, to pass video calls. The device uses the internet for this in addition to the GSM network.

“It’s time for Apple to fix texting,” insisted Google this summer, trying to put pressure on its competitor, which it accuses of making its users captive to its ecosystem.

But Google is also trying to encourage the use of Jibe services, a technical solution that allows operators to offer this enhanced messaging.

“Buy her an iPhone,” Apple CEO Tim Cook joked when interviewed in early September by a reporter who told him about communication issues with his mother, who uses Android. “I don’t currently hear our users asking us to put a lot of energy into this area,” he added.

That same year, the European Union reached an agreement on the DMA, the Digital Markets Regulation, which tackles anti-competitive practices by tech giants.

According to this new text, which will come into force in the spring of 2023, major courier services must find a way to be interoperable, a global promise that has yet to be fulfilled.

Source: AFP

The two giants of mobile devices each have an application for exchanging messages. iMessage has been the preferred service for iPhone owners since 2011, while Google Messages has been promoted since 2014 for Android users and especially on the latest Samsung smartphones. Between users of the same type of telephone, messages…



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