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Meryem Zaïmi leads Johnson’s Child consciousness marketing campaign – Moroccan Women

Meryem Zaïmi leads Johnson’s Child consciousness marketing campaign – Moroccan Women






#ماشي_حشومة. Johnson’s Child is working a breast most cancers consciousness marketing campaign on social media underneath the hashtag. Led by actress Meryem Zaimi, this initiative goals to interrupt taboos and encourage ladies to get examined.


Sure, breast most cancers could be cured, however ladies nonetheless lose their lives. Between these two outcomes, one issue is important: early detection. When identified early sufficient, breast most cancers could be cured in over 90% of circumstances. Nevertheless, there may be nonetheless a serious impediment round this straightforward and painless medical examination – the social taboo that surrounds it. This persistent ” حشومة ” round screening and breast palpation carried out by a health care provider deprives many ladies of an usually life-saving prognosis. It should due to this fact be repeated as soon as once more, breast most cancers and its screening ” ماشيحشومة ” and that is exactly the one message hammered by this Johnson’s Child marketing campaign, dropped at the display screen by Meryem Zaïmi and directed by Amira Azzouzi .

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Wishing to mud off the requirements of consciousness, and likewise to succeed in a youthful inhabitants however nonetheless additionally in danger, this Johnson’s Child marketing campaign, produced by the DPR company, attracts its inspiration from the world of TV sequence, extra exactly from an episode marking Recreation Of Thrones, to divert its codes, within the service of lifting the taboo round breast most cancers screening. If it had been nonetheless essential to recollect it, breast most cancers is the main explanation for dying by most cancers in ladies. Her screening examination” ماشي_حشومة

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