This crucial gesture for our health, which two thirds of Belgians do not do enough

This crucial gesture for our health, which two thirds of Belgians do not do enough

Through this campaign, we are clearly surfing on good New Year’s resolutions in order to convince Belgians to drink more water, as part of a balanced lifestyle. Placeb’eau is an incentive to hydrate better and more often. Just like, for example, applications on smartphones and connected watches that encourage regular physical activity. Thanks to this pill – placebo – whose sole objective is to increase the level of hydration, by reminding the user to regularly drink a glass of water”, explains Bart Peeters, General Manager Benelux and France at Spadel.

Only positive side effects

Placeb’eau deliberately refers to medication, which Belgians are particularly fond of. Drinking water contributes to the maintenance of good health, by promoting, among other things, digestion, the maintenance of normal physical and cognitive functions, the regulation of body temperature and the functioning of the liver.

SPA wants to play the positivism card, highlighting the benefits of sufficient daily water consumption. “That ‘Better drink’ initiative is carried out within the framework of the ‘Better drink. Live better’ of SPA. Because living better requires not only a balanced diet and the practice of regular physical activity, but also sufficient, pure and natural hydration. “concludes Bart Peeters.

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